Last week Google’s Matt Cutts announced that Penguin 2.0 is a couple of weeks away. Therefore, if at any point you have used some black hat SEO tactics it’s time to revise.
The main guidelines to follow:
- Avoid link farms paid and organics.
- Remove keyword loading tiles
- Stop buying links
- work on high quality inbound links organically
- Avoid any link schemes that are designed only to rank your website higher with no benefit to visitors.
- Concentrate on conducting link analysis that benefits your ranking
- Ensure that your site is not spammy or hacked by spammers
- Post quality accurate content on your website that is beneficial.
- Use Google webmaster tools for communication with Google about issues.
I don’t think online marketing is needed for my dental practice. That’s a common response I get when offering my online marketing services to a dental or medical practice. The reasoning behind the above statement is that the practice already has a website but it does not generate any new patient appointments.
Yes! If you haven’t done any online marketing then most likely your practice’s new patient appointments are either referrals, walk-ins or from other means of traditional advertising. Having a website will not get you more patients from online. Specially if no one can find it. In fact a mismanaged website could harm your practice.
However, a well planned online dental marketing campaign will increase your new patient appointments by 30% if not more and here is why: